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LIVE Flowtly update: Enhanced P&L by Person Analysis and Budget Tracking (2026-06-14)

Glossary · Business management

Customer lifetime value (LTV)

Projected revenue a customer generates over the full relationship with the company. LTV helps businesses decide how much to invest in acquisition and retention, and a healthy LTV-to-CAC ratio is typically 3:1 or higher.

Customer lifetime value (LTV)

Glossary

Resources about "Customer lifetime value (LTV)"

Knowledge base guides and blog posts that mention this term.

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