Business management glossary/Value proposition

Value proposition

General

The clear statement of why a customer should choose a product or service over alternatives. A strong value proposition articulates the specific benefits, differentiators, and outcomes that address the customer's core needs or pain points.

Value proposition

Related terms

Pulse surveyNet revenue retention (NRR)Employee self-service (ESS)Forecast at completion (FAC)Project accountingInventory turnover

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