Business management glossary/Net revenue retention (NRR)

Net revenue retention (NRR)

General

Revenue kept and expanded from existing customers after churn and downgrades in a period. An NRR above 100% means expansion revenue from upsells and cross-sells outpaces losses, signaling strong product-market fit.

Related terms

Customer success Value proposition Churn rate Project profitability Inventory turnover Professional Services Automation (PSA)

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