Business management glossary/Churn rate

Churn rate

General

The percentage of customers (logo churn) or recurring revenue (revenue churn) lost during a given period, typically measured monthly or annually. Reducing churn is often more cost-effective than acquiring new customers and is a key focus for subscription-based businesses.

Churn rate

Related terms

Monthly recurring revenue (MRR)Burn rateDelegationSaaSAnnual recurring revenue (ARR)Budget

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