Sales pipeline

General

The collection of open deals and leads a company is pursuing, representing potential future revenue that has not yet been won. Weighting pipeline value by probability turns it into a forecast of income, distinct from revenue that is already signed.

Related terms

Committed costCRMProfessional Services Automation (PSA)Operational efficiencyWork in progress (WIP)Employee engagement platform

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The Hidden Line Item: What Staff Turnover Really Costs Your Cash Flow ForecastOct 22

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