Business management glossary/CRM

CRM

General

Customer Relationship Management; software for tracking leads, deals, and customer interactions across the lifecycle. A CRM provides sales, marketing, and support teams with a shared view of each customer, improving collaboration and conversion rates.

CRM

Related terms

Sales pipelineProfessional Services Automation (PSA)Customer acquisition cost (CAC)Operational efficiencyAccounts receivable (AR)Customer success

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